Now let’s go back to the company that failed to retain more experienced employees. There were only three employee groups on-site, one of which far outnumbered the other two. It comprised approximately 70% of all employees. The persona created by this group looked something like this in a nutshell: age 30, university educated, single, living in a shared tenancy with multiple tenants, interested in sport, travel, fashion, healthy lifestyle, sustainable environment, and socially responsible. The needs of this group were almost completely met in work. So much so that members of the older generations felt out of place in their jobs and left.